Luxury watches have always represented status, precision, and expert craftsmanship. From Rolex and Audemars Piguet to Patek Philippe, Cartier, and Omega, these luxury timepieces are more than just accessories—they're investments, heirlooms, and individual style statements where each purchase is personal. Whether you're drawn to the iconic design of a Breitling Navitimer, the timeless appeal of a TAG Heuer Carrera, or the distinctive craftsmanship of a Panerai Luminor, each piece tells a story of excellence and prestige. But as international tariffs rise and global supply chains become strained, the path to luxury wristwear is increasingly complex and costly. That’s where preowned watches present an attractive and practical alternative.
Buying preowned is not just about cost savings—it’s about bypassing international tariffs, avoiding long waitlists, and accessing a wider selection of rare, discontinued, or limited-edition timepieces. In today’s luxury watch market, going preowned is not second best—it’s a smart move that just makes sense.
Why Tariffs Are Driving Prices Up
Tariffs are taxes imposed on goods imported from other countries, and they can significantly inflate the price of luxury goods like watches. In 2025, ongoing trade disputes and updated global policies have resulted in new or increased tariffs on many imported luxury goods, including high-end watches. These tariffs have driven up prices for brand-new timepieces, making preowned watches an attractive and cost-effective alternative for collectors and enthusiasts looking to avoid these additional costs.
Since April 2025, tariffs on luxury watches imported into the U.S. have gone up quite a bit. For example, Swiss watches from big names like Rolex, Omega, and Patek Philippe now face a hefty 31% tariff. German watches come with a 20% tariff, and Japanese ones have a 24% tariff. On top of these, there are other import fees—like a $1.53 charge per watch movement, plus taxes on the case and strap. Altogether, this can push the cost of bringing in a Swiss watch up by around 30% or even more, depending on the details. Because of these added expenses, many luxury watch brands have bumped up their U.S. prices by 3% to 5% to cover the extra costs.
When you buy a preowned watch from a domestic source, those import duties have already been paid—often long ago. You're not footing the bill again, and that means more value for your money.
Save Time and Avoid the Waitlists
In addition to financial savings, buying preowned saves time—literally.
Many of today’s most in-demand luxury watches are notoriously hard to find at retail. Authorized dealers often have long waitlists for iconic models like the Rolex Submariner, Patek Philippe Nautilus, or Audemars Piguet Royal Oak. It’s not uncommon to wait months or even years to be offered the chance to purchase certain pieces, and even then, purchase history or VIP status may be required.
With a preowned timepiece, that wait is eliminated. You get the watch you want—right now. Whether you're celebrating a milestone, commemorating an achievement, or simply ready to elevate your collection, preowned lets you skip the line and get straight to the wrist.
Authenticity, Transparency, and Trust
The preowned market has come a long way. Today, reputable watch dealers offer thorough authentication, condition verification, and often include warranties or return policies. You’re not just buying a used watch—you’re buying peace of mind.
Advanced tools like caseback engravings, serial number tracking, movement testing, and detailed service histories help ensure you know exactly what you're getting. Many top preowned retailers also provide in-house servicing and maintenance, giving you a turnkey experience that rivals buying new.
Sustainability and Smarter Consumption
Buying preowned is also an eco-conscious choice. Instead of contributing to demand for newly manufactured goods, which consume materials, energy, and transport resources, you’re extending the lifecycle of an existing product. Luxury watches are built to last generations—why not take advantage of that longevity?
In this way, the preowned market aligns with modern values: sustainable living, reducing waste, and supporting a circular economy. You can look good and feel good knowing your timepiece has both character and conscience.
Greater Access to Rare and Discontinued Models
Another major benefit of buying preowned is access. Some of the most desirable luxury watches are no longer in production. Whether you're after a vintage Rolex GMT-Master, an early-generation Omega Speedmaster, or a limited-edition Breitling, the only way to own these pieces is through the secondary market.
Preowned inventory also reflects a wide variety of sizes, styles, and eras, which you might not find at today’s boutique counters. Whether you prefer the clean dial of a 1990s IWC or the rugged feel of a 2000s Panerai, preowned offers something for every taste.
Better Resale Value and Investment Potential
Preowned luxury watches can often retain—or even increase—their value over time, particularly if they’re well-maintained and from sought-after brands. Because you’re buying the watch after its initial depreciation hit, the resale curve works in your favor.
Think of it like buying a car: a new car loses value the moment it drives off the lot. A preowned car has already taken that initial loss. The same is true with luxury watches. Your investment is more stable, and in the case of rare or appreciating models, it can even yield future returns.
Why Now Is the Time to Go Preowned
With the combination of rising tariffs, increasing demand, and ever-growing waitlists, now is a prime moment to explore the preowned luxury watch market. Dealers and platforms are more transparent and trustworthy than ever. Buyers are better informed. And the availability of rare and unique pieces means more opportunity to build a one-of-a-kind collection.
Whether you’re a seasoned collector or a first-time buyer, a preowned luxury timepiece offers unmatched value, instant access, and enduring craftsmanship. You’re not compromising—you’re choosing the smarter, savvier path.